Drake: The Hostess Cupcake of Hip-Hop

Why Drake is More Business Than Art

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Drake is everywhere. He’s on the radio, in the background of TikTok videos, and blaring from the speakers at your local mall. His name dominates streaming charts, his albums break records, and his influence is impossible to ignore. The man is a marketing genius, a brand architect, and a master of staying relevant.

But that doesn’t mean the music is any good.

Drake isn’t an artist in the traditional sense. He’s a product, a musical vending machine designed to dispense emotion in perfectly digestible, algorithm-friendly portions. His music is polished, inoffensive, and vulnerable enough to make people feel like he “gets them.” But what's left when you strip away the branding, carefully cultivated sad-boy aesthetic, and well-timed beef?

He has built his empire on the same recycled themes, uninspired lyrics, and safe production techniques.