If Canada Were A Person, They Would Need a Team of Psychologists, Preachers and CBT specialists to Straighten Out Our National Character.

A Canadian team winning a Stanley Cup would help too.

In marketing, the buyer persona is used to identify a prototypical customer. It is the consumer brand’s quintessential average person (the one that doesn’t exist; nobody is average), but it is an attempt to imagine a brand’s key customer. But rarely in consumer marketing is the buyer persona a raving lunatic whose driving force in life is self-hatred an…